Our Leaders | Executive Team & Visionaries

Liz Castells-Heard

CEO, Chief Strategy Officer

‘I set the example with drive, truth, grit, art, science and heart. I am fearless so we can fly.’

Infused with numbers, a Cuban-born, globally reared, 'tell it like it is' brainy Stanford MBA with a heart.

40-year industry thought leader with analytical acumen, GM, Client and finance experience, fearlessness to do a 350-foot bungee jump, and with a passion for education, her hubby of 37 years, 3 German Shepards and 7 god-kids.

Forehead, Nose, Cheek, Smile, Lip, Chin, Hairstyle, Eyebrow, Mouth, Eyelash

Smile, Hair, Cheek, Head, Lip, Glasses, Chin, Outerwear, Eyebrow, Shoulder

Leticia JuÁrez

Partner, Strategy & Marketing

‘As the client voice of reason, I lead the orchestra, set the pace and assure we’re fine tuned.’

Infused with brainpower, intuition, unflappability, bicultural insight and 100+ close family.

Mexican-born, CA-raised proactive problem-solver, strategic thinker and UCSD honors grad recently at Omnicom, with 25 years’ experience, and intuition that aligns clients’ needs with consumers wants.

Malu SantamarÍa

Partner, Account Leader

‘I strive for team excellence and solutions. Measure twice, cut once. Overcommunicate.’

Infused with consensus-building, Mexi-Cali upbringing and football love (not fútbol).

Consensus-building leader, Mexico City-raised and USC grad with 25 + years’ experience at FSE, LatinWorks and RLR who drives overall strategy, loves friends, family, food and fun.

Forehead, Nose, Hair, Smile, Face, Lip, Hairstyle, Eyebrow, Eye, White

Terry Sullivan

Partner, CFO and CCO

‘I assure Finance, HR, Tech and Operations are in check to protect our Clients and attain their goals.’

Infused with love of vintage cars and pride for his 35 years of marriage and new doctor daughter.

A consummate professional with vision and foresight, a CUNY BA in Accounting, 35+ years in financial management in LA, NY and Boston, at DMB&B, Hill Holliday, and Della Femina.

Vision care, Dress shirt, Flash photography, Forehead, Face, Glasses, Mouth, Beard, Eyewear, Jaw

Rod Ribeiro

Chief Creative Officer

‘We bring creative solutions that drive ROI and make the impossible, possible.’

Infused with family, insights, storytelling and Urban, Black and Hispanic culture.

A Brazilian, NY-bred, challenge-driven 25-year award-winning art director for IBM, Pepsi, Verizon, Target, State Farm, Disney, and Corona, obsessed with DTLA scooters, his wife and sons.

Vision care, Forehead, Nose, Glasses, Hair, Lip, Chin, Eyebrow, Eye, Beard

Carlos ‘LitUs’ Correa

Co-Chief Creative Officer

‘I believe an idea, a dream and a great team to lead can take us anywhere.’

Infused with instinct, unbridled passion, Colombian soul, rhythm and heart.

A dynamic creative leader with 25+ years’ experience at JWT, Y&R, Ogilvy and Orcí, a brainy wife and boys, and an instinct to know what makes people tick, trends stick and ideas click.

Vision care, Clothing, Forehead, Glasses, Nose, Smile, Head, Photograph, Eye, White

Vision care, Facial expression, Flash photography, Glasses, Nose, Lip, Chin, Eyebrow, Mouth, Neck

Marielise Nascimento-Colavin

VP, INTEGRATED Media Services

‘I transform numbers into actions that exceed Client goals and achieve the impossible.’

Infused with knowledge, diligence, Brazil & LA and the best of both worlds.

A walking media dictionary and thoughtful leader with a UCLA BA, 25+ years’ U.S. and Latin America experience, who develops strategic target solutions and enjoys the best of both worlds.

Forehead, Nose, Cheek, Smile, Skin, Lip, Eyebrow, Eye, Eyelash, Neck

Aida Olaya

VP, Project Management

‘I live for timelines, QC and a high-energy pace. I lead the agency’s workflow.’

Infused with high-octane, quality control, heels, wheels and deals.

Smart, high-octane leader, nexus of all departments to deliver quality on-time work, with a BA in Communications from Lima, 20+ years at agencies like Axis and Al Punto, and joie de vivre.

It's about transculturatioN

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